I have touched down in San Francisco for Dreamforce ’13 where I am delivering a keynote session this week entitled Digital Transformation – Beyond the Hype.
While there is increased recognition of digital’s role, the challenge remains for many to translate it into business value through innovation and competitive advantage. They are caught struggling for pace, and risk falling into the chasm between initiation and termination of transformation initiatives.
If you’re attending Dreamforce ’13 you can register for my session taking place on Wednesday 20th November at 3pm in the Palace Hotel in Twin Peaks to learn the results of our landmark study with MIT Centre for Digital Business on transformation trends, along with insight from our customer panel that will share experiences on how they address these challenges.
Here is my full slide deck in advance of the session.
You can also read the full Digital Advantage report here.
See you at the session!