The Digital Strategy Innovation Summit #DigitalSF

So I’ve touched down in San Francisco ahead of The Digital Strategy Innovation Summit where I am speaking tomorrow. My keynote will focus on The Digital Advantage and How Digital Leaders Outperform Their Peers in Every Industry.

You can find my full slide deck session here. You can also read the full Digital Advantage report here.

It would be great to have your feedback, meet you at the event or connect here, on twitter or LinkedIn.

See you at the Summit!


I'm an Executive Vice-President at Capgemini Consulting and global practice leader. Also writer and speaker focused on digital strategy and transformation and how it is changing businesses, individuals and societies. I am a co-author of the best-selling book - "Leading Digital: Turning Technology Into Business Transformation", published by HBR. #LeadingDigital - TW: @didiebon

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3 comments on “The Digital Strategy Innovation Summit #DigitalSF
  1. csrollyson says:

    Didier, thanks for a very useful summary, one of the best I’ve seen that frames transformation and provides some tools to start thinking about it. I find that, roughly, there is consensus around four digital competencies that orgs lack: mobile, omni-channel/ecommerce, big data & analytics and social “media.” I’d love to learn more about how those competencies map to your four quadrants, have you noted any patterns?

    • Thanks for the feedback. We have not tried to match exactly the competencies within the matrix as you suggest. The skills you describe are clearly where the shortages are e.g. social, digital marketing, data scientists, omnichannel etc.. Beginers and Conservatives are lacking many of these skills. Fashionistas have built some good skills but they suffer from the fact that all the initiatives they are conducting are not coordinated and governed, so they waste a lot of efforts.
      In terms of competencies, I would add that a critical one is the IT/Business relationship. Companies that are doing digital transformation well have all managed to get their IT and business folks working effectively together. They have also hired quite a few “Hybrid” people i.e. technology people that are very business savvy and business people with deep technical knowledge.
      Hope this helps

  2. Reblogged this on JulianFieldenPage and commented:
    Great insights Didier. Lots to think about.

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